Casella Family Brands

Casella Family Brands operates a large-scale winery in New South Wales where the wines are produced. To meet global demand, the family sources most grapes from South Eastern Australia, supporting a consistent house style across vintages.

Beyond its flagship label, the company has expanded through acquisitions to offer a broader range of regional Australian wines. A key milestone was the 2014 purchase of Peter Lehmann Wines in the Barossa Valley, adding classic Barossa expressions to the portfolio. Still run by the Casella family, the business blends Italian heritage with Australian winemaking and oversees production and bottling at scale while highlighting diverse regions.

Casella Family Brands rose to prominence primarily through Yellow Tail, which helped make wine accessible to a broad audience.

• Approachable style — fruit-forward flavors and soft tannins appeal to many palates.
• Value and availability — competitively priced and widely distributed in supermarkets and liquor stores.
• Distinctive branding — bright labels and the kangaroo logo aid recognition.
• Consistency — sourcing across South Eastern Australia supports reliable style year to year.

The broader portfolio also targets different price points and regional expressions, including Barossa Valley wines under Peter Lehmann.

• Is Casella Family Brands family-owned?

  Yes. The company was founded in 1969 by Filippo and Maria Casella and is managed by their son, John Casella.

• Where are Casella wines made?

  Casella wines, including the Yellow Tail range, are produced in Yenda, New South Wales, Australia. The winery mostly uses grapes sourced from South Eastern Australia.

• Why did Yellow Tail grow so quickly?

  Launched in 2001, Yellow Tail expanded rapidly thanks to its approachable, fruit-forward style, value pricing, distinctive branding, and broad distribution.

• How widely available are Yellow Tail wines?

  Yellow Tail is available in many countries worldwide, with major markets in the U.S., U.K., Australia, Canada, and Ireland.

• How much wine does Casella produce?

  Casella produces millions of cases of Yellow Tail each year, though volumes vary by vintage and market conditions.

• Does Casella offer premium wines?

  Yes. Beyond Yellow Tail, Casella offers premium selections through regional labels, including Peter Lehmann Wines, acquired in 2014, which showcases Barossa Valley expressions.

• What are notable milestones?

  Key milestones include the 2001 launch of Yellow Tail, significant expansion of production capacity in Yenda, and the 2014 acquisition of Peter Lehmann Wines. In 2021, the brand marked its 20th anniversary.